#11.
The hobby of collecting X is known as Cartophily. These were originally given away in cigarette packets as a marketing gimmick, primarily to encourage people to buy more cigarettes. The origins of X can be traced back to 1880’s America, when 'stiffeners' were put into paper packets in order to stiffen the packaging and protect the cigarettes from being crushed and bent. In 1888 W.D.& H.O. Wills became the first British cigarette manufacturer to include X originally for advertising purposes.
ID X.
The hobby of collecting X is known as Cartophily. These were originally given away in cigarette packets as a marketing gimmick, primarily to encourage people to buy more cigarettes. The origins of X can be traced back to 1880’s America, when 'stiffeners' were put into paper packets in order to stiffen the packaging and protect the cigarettes from being crushed and bent. In 1888 W.D.& H.O. Wills became the first British cigarette manufacturer to include X originally for advertising purposes.
ID X.
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