#100.
To commemorate Liberation Day in South Korea, Bumyang introduced X(a non-alcoholic beverage) in 1996. Beginning in 1973, Bumyang had been the company licensed by The Coca-Cola Company to produce and bottle Coca-Cola in Korea. In 1996, however, that license was given to another company. In response to this, Bumyang developed a new cola and called it X and used a marketing campaign based on the idea of Korean “Cola Independence”. They attempted to appeal to Korean citizens by marketing a cola made in Korea by a Korean company as being a better option than the dominant brand, Coca-Cola, which was made by an American company.
ID X.
To commemorate Liberation Day in South Korea, Bumyang introduced X(a non-alcoholic beverage) in 1996. Beginning in 1973, Bumyang had been the company licensed by The Coca-Cola Company to produce and bottle Coca-Cola in Korea. In 1996, however, that license was given to another company. In response to this, Bumyang developed a new cola and called it X and used a marketing campaign based on the idea of Korean “Cola Independence”. They attempted to appeal to Korean citizens by marketing a cola made in Korea by a Korean company as being a better option than the dominant brand, Coca-Cola, which was made by an American company.
ID X.
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