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Wednesday, 24 December 2014

#89.
X is a company headquartered in Modena, Italy. In 1960 the founding brothers found a collection of figurines that a Milan company was unable to sell. The brothers bought the collection, and sold them in packets of two for ten lire each. They sold three million packets. Having success they started to manufacture and sell their own figurines. X became famous in the 1960s for its football collections. X published its first FIFA World Cup sticker album for the 1970 World Cup in Mexico. In  2006 X partnered with The Coca-Cola Company and Tokenzone to produce the first Virtual Sticker Album for the FIFA World Cup. In 2009, X acquired an exclusive license to produce NBA trading cards.
ID X.

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